It seems a backlash is about to begin against websites that provide links to streams of football games. Every weekend hundreds and thousands of people watch English, Spanish, Italian, German and French football via websites which offer links to the games.
Some software is needed but generally a reasonable quality picture can be found for pretty much any game you want to watch.
Now though, this is under threat. The internet police are going to do their utmost to take these websites down and prevent coverage of the matches reaching the web.
What this reminds me of is the battle that record companies have had over the years with file sharing. When sites like Napster and Audiogalaxy made it simple for people to share their music the first thought of the record companies was not ‘How can we use this technology to expand and improve our operations?’ but ‘How can we stop it?’.
It took them years to realise they can’t ever stop it as Napster was replaced by Kazaa which in turn was replaced by torrents. People will always share music but when it became easier and cheaper to buy music online we’ve seen the success it’s been. The iTunes music store, like it or hate it, has been incredibly successful and has made Apple one of the most important and powerful companies on the planet. They went with the new technology and have benefited from it.
The TV companies will say that they’ve paid a fortune for the rights, and that of course is true. However, the sheer demand for internet streams must surely be making somebody think ‘Hey, let’s look at this as another way of providing people with live football’.
As well as that you can be quite sure that the vast majority of people who look at streams already have a subscription to a TV service like Sky and use the internet to supplement their football watching. At the moment the quality is not bad but nothing compared to sitting on your couch, drinking a beer and watching on your flat screen LCD. So the impact of people watching streams is nowhere near as bad as they would have you believe.
I think you’d find most people would happily pay €10 a month to a website if you could go and watch streams of any match you wanted. €10 is just about two pints of beer in a Dublin pub and nobody would even think twice about handing over that money.
I’m fearful that football fans like us will be left without the choice that we have at the moment, even if it is just about illegal. The broadcasters need to get with reality and start providing this service themselves. They can close down as many websites as they want but new ones will keep cropping up. Their attempts to disable streams and software will only result in new programs being made to bypass those restrictions.
They are pissing in the wind trying to stop it, they need to embrace it, and it’ll mean more football for us.